Since 2008

Joseph Reyna, known as JoeCat, is a dynamic leader and creative catalyst dedicated to expanding the boundaries of urban development, technology, and sustainability. With roots in Spanish, Indigenous Mexican, African, and Jewish heritage, JoeCat brings a rich, multicultural perspective to every endeavor. His career reflects impactful partnerships and community-centered projects, establishing him as a transformative problem solver and innovative thinker who not only envisions change but actively brings it to life.

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JoeCat’s projects, from ZenBox affordable housing initiatives to the immersive GlideScape community spaces, focus on real-world solutions that enrich underserved areas. His approach combines forward-thinking design with hands-on practicality, addressing critical issues like housing, water access, and urban revitalization. JoeCat’s collaborations with industry leaders, including Beats by Dre and Leyard, highlight his ability to blend creative insight with actionable strategies, bringing depth and clarity to each project.
 

With roots in consumer insight research for Beats and experience as a Live Nation Ambassador, JoeCat has a unique perspective on connecting with people and understanding their needs. This insight shapes his work, from securing crucial grants to navigating complex development challenges with empathy and resilience. His projects are not just ideas—they’re legacies in the making, impacting communities in ways that endure long after the project is complete.
 

Driven by empathy, curiosity, and a commitment to lifting up underserved communities, JoeCat’s career reflects a relentless pursuit of solutions that make a measurable difference. He turns vision into action, pushing boundaries and inspiring others along the way, creating a legacy defined by sustainable impact, innovative thinking, and deep-rooted community transformation.